Content Blocks, HTML Editing, Dynamic Keywords! All in this week’s Transpose updates.
‘Utilizing’ a resource means making use of the resource in a way that moves the system toward the goal. ‘Activating’ a resource is like pressing the ON switch of a machine; it runs whether or not there is any benefit…Read More
How to use Segments with Google Analytics to Create Personalized Retargeting Campaigns
If you’re using Google Analytics together with Google Adwords, you can create targeted, personalized remarketing campaigns. Instead of simply running a blanket retargeting ad to all site visitors, you can create micro-segments based on each visitor’s behaviors, interests and buyer…Read More
Homepage Teardown: WebEx.com. What’s the impact of auto-play videos?
This week in our homepage teardown series, we’re examining WebEx’s website. WebEx is one of the most popular web conferencing products. If you’re in marketing or sales, you’ve most likely used WebEx for an online presentation or webinar. WebEx sells…Read More
6 Simple Ideas To Decrease Your Website’s Bounce Rate
Thousands of new visitors are coming to your website each month, but your bounce rate is more than 60%. You’re losing hundreds of potential leads and customers each day. If you could just decrease your bounce rate, your website’s conversion rate…Read More
Deconstructing Basecamp’s Homepage – Do Cartoons Convert?
This week in our teardown series, we’re taking a look at Basecamp.com Basecamp is one of the world’s most popular project-management apps. And, Basecamp’s Jason Fried and David Heinemeier Hansson approach to building their company has been an inspiration for…Read More
New Dynamic Content Blocks Available
Today, Dynamic Content Blocks are now available to all Transpose users. With Dynamic Content Blocks, you can now quickly build and deploy personalized content to your website using prebuilt templates. Simple add your copy, call to action and URL. That’s…Read More
How To Create Buyer Personas: A Brief Guide
As discussed previously, buyer personas are a powerful tool for understanding the different people involved in purchasing your product and how they evaluate your company and competitors. Let’s walk through a brief guide on how to create buyer personas. The…Read More