Content Blocks, HTML Editing, Dynamic Keywords! All in this week’s Transpose updates.
‘Utilizing’ a resource means making use of the resource in a way that moves the system toward the goal. ‘Activating’ a resource is like pressing the ON switch of a machine; it runs whether or not there is any benefit…Read More
Homepage Teardown: How User Testing Helped Us Transform Our Homepage From “Unprofessional” to “Clean and Sleek”
With the average homepage bounce rate near 60%, an effective homepage is more important than ever. An effective homepage is the catalyst for a website with a great conversion rate, while an ineffective homepage causes potential customers to flee your website….Read More
Transpose Takes a Step
Today, we’re launching the first iteration of Transpose. After talking with dozens of marketers, we realized there’s a huge gap in marketing tech. There’s been great innovation around technologies such as marketing automation, retargeting and sales intelligence. Yet, the focal…Read More