The B2B Guide to Buyer Personas

A primer on creating and using buyer personas.

What's Included

In this ebook, you'll learn the foundations of buyer personas. You'll also learn how your marketing and sales teams can use buyer personas to create a common language.

  • What are buyer personas?
  • How to create buyer personas
  • Incorporating buyer personas
Sample

Instead of just debating internally about which product features to add next or which marketing campaign to run next, buyer personas give you a way to anchor these debates in reality. Now, you can ask, how will this decision affect “Sally the Accountant” or “Jerry the IT Manager?”

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